These are usually centered on a single concept or idea (or a very small group) the branches could then show how to get to that concept or how it could evolve step by step, process by process, thought by thought. The process involves diagrams (or spider diagrams, to be more specific). Instead, mind mapping is an organizational tool used by managers and executives to handle large amounts of information better and to come up with solutions to various problems. If you’ve never heard of mind mapping before, then fear not, because doesn’t involve wrist locks and weird NMR scans, or any other sci-fi trope. So this is why you could use an application like iThought.

But even when you filter ideas carefully, it’s still difficult to keep track of all of them. Ideas will be thrown around, sometimes against walls, sometimes out the window and very often at each other, but once in a while, a good idea will stick to a whiteboard or to someone’s laptop screen. Thus brainstorm sessions will be held by many departments, but mostly by the creative ones. Even if some employees consider them a waste of time (not without good reason), at least a few meetings can truly be useful, in order to keep things fresh inside the organization. Most companies need meetings in order to keep a steady workflow.

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